Burberry Sport for Women is a fragrance launched in February 2010, and aimed at the demographic of individuals who lead an active lifestyle and still want to maintain an air of vibrancy and class. This perfume has been designed from the bottom up with sports in mind, with features such as the use of rubber for packaging as well as a range of sports accessories including glasses, bags and watches. The perfume has a floral scent mixed with spices, with the aim of evoking feelings of energy, movement and generally being more lively.